Email: info@fahm-technology.com
Where are we located?
Dubai | UAE : +971-054-5884640
Paris | France: +33-06-19987116
Montreal | Canada: +1-514-819-0680
We Are a User Research & Data Expert Agency
We are passionate about uncovering the needs, motivations, and behaviors of your target audience. We leverage a wide range of research methods to provide you with actionable insights; User Testing, Interviews, Survey, Analytics & Database Data Analysys, Benchmark, Focus Group, Persona, etc.
Exploratory and Qualitative Research
Gain a better understanding of your product, Identify potential hypotheses and Refine your research questions using User Testing, Interviews, User Observation.
Quantitative Research
Quantify, measure, and statistically measure your user behavior by collecting and analyzing numerical data; Survey, Analytics or Database Data Analysis, Call center results analysis,etc.
User-centered products and services
User research helps you to build and validate design by testing prototypes and gathering feedback, ensuring the final product resonates with the target audience.
Companies Who Trust Us
If you want to create a great product, you have to start by understanding the people who will use it.
Brendan Eich, Mozilla
Delivering a Strong and Successful Research Reporte based on the following methods:
User Interviews: In-depth conversations with individual users to understand their experiences, needs, and motivations.- User Testing: Observing users interacting with prototypes or existing products to identify usability issues and areas for improvement.
- Ethnography: Immersing oneself in the user’s environment to observe their behavior and gain a deeper understanding of their context.
- Focus Groups: Moderated discussions with small groups of users to explore shared experiences and gather collective insights.
- Surveys: Gathering data from a large sample of users through questionnaires to understand their demographics, preferences, and behaviors.
- Analytics: Analyzing website traffic data and user interactions to identify patterns and trends in user behavior.
Why User Research?
Because it's an investment in the success of your product!
Here’s why it’s important for every company to incorporate user research:
- Understanding your users; User research helps you get inside their heads, understand their needs, motivations, and pain points
- Creating a better user experience; user research helps design interfaces and features that are intuitive and enjoyable to use
- Boosting sales and conversions; apps and website are more likely to convert when users find what they’re looking for easily
- Saving time and money; it helps avoid pouring resources into a wrong product by identifying potential issues and saving money
- Standing out from the competition; a user-focused product can be a major differentiator in a crowded marketplace
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